Appendix W: The Wallis Social Research Podcast: Greenwashing

Join us on our next podcast episode as Anthony Frosh speaks with Marianne Campbell, who heads up research at the Consumer Policy Research Centre (CPRC), about consumer confusion regarding environmental product claims, such those often seen in the media, advertising, and on product packaging or labels, especially on large appliances.

Some of the main topics discussed include

• Emergence of green marketing / green claims on consumer products

• Defining ‘greenwashing’ and gauging how widespread it is

• What consumers want from environmental information/labels

• Some examples of misleading information that the CPRC has found

• The impact of greenwashing on consumer trust

• Systems of regulation in Australia and Europe

• The challenges of repairing products

• Repairability and durability ratings

• What consumers can do to protect themselves

About Marianne: Marianne Campbell is the Senior Research and Engagement Advisor at the CPRC. In this role, Marianne designs and undertakes comprehensive consumer research to inform and underpin policy recommendations that will protect and advocate for consumers. Marianne has worked in consumer and social sciences for close to two decades, having worked for the Cancer Council South Australia, Food Standards Australia New Zealand, and a leading national market research agency.