Wallis in the News: Vinnies Victoria

Imagine scoring a vintage jacket, a designer handbag, or a rare book—all from the comfort of your lounge room. Our team had the privilege of partnering with Vinnies Victoria in 2024 to conduct research that helped shape their new initiative: an online store, bringing the charm of op-shopping into the digital age.

By diving into consumer behavior, online shopping trends, and the expectations of second-hand shoppers, we provided social insights that supported the development of an intuitive and engaging digital shopping experience.

As highlighted in this article from The Guardian, the new online thrift store is designed to rival major e-commerce platforms, making sustainable fashion and affordable finds more accessible than ever. It’s a game-changer for those who love treasure hunting at op shops but may not always have the time to visit in person.

This project aligns perfectly with our commitment to use social research to drive positive change. The circular economy is more than a trend—it’s an essential shift towards sustainability, and we’re proud to contribute to initiatives that help extend the life of clothing and household goods while supporting a great cause.

If you’re in the market for a bargain, why not explore the store that never sleeps here.