CLOSED: Referendum Advertising Evaluation

Australian Electoral Commission (AEC)


Wallis is conducting an evaluation of the advertising of the campaigns on voting in the upcoming referendum. This research is conducted on behalf of the Australian Electoral Commission.

This research entails undertaking several large surveys evaluating the advertising which comprises several campaigns across a wide variety of media.

It is important that as many people we approach as possible take part in the surveys. This ensures the widest range of experiences and opinions are included in the survey findings.

Please be aware that these surveys conducted by Wallis are not political polls.

When is the survey being conducted?

Wallis will be surveying Australians over the age of 18 from August 2023, through until one month after the referendum polling day.

How long will the survey take?

The surveys on average take most people people around 20 minutes over the phone, and around 15 minutes when completing online.

How do I take part?

Invited respondents can complete their survey either over the phone with one of Wallis' experienced interviewers, or online using their personalised secure link.

Who can I contact if I have questions?

You can contact Wallis directly on 1800 113 444, or email the team at aec_research@wallis.social

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